Role purpose

The Senior Manager, Menswear Strategy is responsible for defining and driving the strategic direction for ASOS menswear brand activity over a 6 month fixed term contract. This role will shape how menswear shows up across brand marketing, social, talent, creative, product storytelling and cultural moments, ensuring activity is insight‑led, distinctive and connected to the wider ASOS brand platform.

Working closely with the Brand Marketing Lead, this role will bring strategic clarity to the menswear agenda, translating audience understanding, category dynamics, product priorities and cultural signals into a clear plan for how ASOS builds credibility, relevance and demand in menswear.

Why this role matters

Menswear is a key growth and brand opportunity for ASOS. The role is to sharpen the menswear proposition, clarify where ASOS has permission to lead, and define the marketing choices that will make the brand more thought of, more use...