Key Responsibilities

• Develop and execute integrated brand & content strategies across digital, social, email, and influencer channels.
• Plan, create, and oversee localized content (copy, visuals, video) tailored for the target audience.
• Ensure all content aligns with brand voice, compliance standards, and cultural nuances.
• Manage content calendars, campaigns, and partnerships with influencers/affiliates.
• Analyze content performance and brand KPIs to optimize engagement and reach.
• Collaborate with design, CRM, and compliance teams to deliver consistent messaging.

Requirements

• 3–5 years in brand, content, or digital marketing, preferably within i-gaming, sports betting, or digital entertainment.
• Strong portfolio showcasing creative content and campaign work for the Malaysian market.
• Experience with content creation, social media management, and basic analytics tools.
• Und...