Study design briefs and determine requirements

Schedule projects and define constraints

Develop Motion design concepts and be able to adapt existing motion designs to fit the markets’ needs.

Motion Fundamentals: Deep understanding on easing, squash and stretch, and timing to create natural-looking movement. 

Typography in Motion: Understanding how to animate text so it is readable, impactful, and on-brand.

Sound Design & Audio Mixing: Select music, mix audio and utilize sound effects to enhance the emotional impact of every edit.

Format Expertise: Proven experience in vertical video storytelling (Reels / Tiktok / Shorts). Ability to tailor creative for specific platforms, ensuring safe zones, aspect ratios (9:16, 4:5, 16:9 and 1:1), and “sound-off” views are always optimized. 

Asset Transformation: Turn static brand guidelines and assets into dyn...