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Description
The Senior Analyst acts as a key partner to stakeholders, building trust and supporting their audience and data-analysis needs in order to drive more data-informed decisions. This role involves not only technical and analytical expertise, but also relationship management and tactical support skills, with the aim of creating a direct impact on the performance of various initiatives.
Responsibilities
Conduct analysis and make relevant audience recommendations to assist stakeholders in meeting their tactical activation needs.
Create and maintain audiences in the data management platform (CDP) and data clean rooms.
Work with marketing, product and revenue teams to use and optimize audience data.
Assist with marketing planning based on audience insights.
Work with sales teams to provide them with audience insights and recommendations so that they can develop more relevant p...