We're Updraft – the app for smarter credit. Our mission: Credit that lifts you. We help people pay off costly borrowing, spend wisely, and build confidence with money.

Over a million people have joined us. We've helped pay off more than £750 million in credit card and overdraft debt. Our members rate us Excellent on Trustpilot.

Updraft is for credit-worthy people clearing expensive borrowing or funding a life upgrade. Our members are in their late twenties to early forties, employed, building something. We're not a crisis brand. Writing for audience means respect, not rescue.

How people find financial products is changing. Search engines still matter, but many now ask ChatGPT, Gemini and Claude for recommendations. This role sits in the middle of that shift.

You'll make sure Updraft shows up well wherever people search. That's traditional SEO (blog content, on-page work, technical foundations) alongside GEO: generative engine optimisation. Bu...