The Sales Unit Head has responsibility for leading the museum's retail activities to maximize visitor satisfaction and develop deal structures that enhances Museum’s revenue opportunities, including the selection of and deal structure with an external retail service provider, the product portfolio, pricing propositions as well developing and managing B2B relationships to build and maximize visitation through hotels, cruises, DMCs (Destination Management Companies), MICE (Meeting, Incentives, Conferencing, Exhibitions) and OTAs (Online Travel Agents).

Manage the activities of the retail operations service provider and ensure the quality and performance of services are in line with Museum standards.

• Work with the Sales & Development Section Head and the centralized B2B & retail teams to establish the retail function and determine the first-year priorities for the retail team.
• Select an external retail operations service provider.