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A significant proportion of our activity is directed at the continued growth of the international network of firms. Russell Bedford competes for prospective members with some 50 other similar networks and associations. The search for new members involves market research, direct mail campaigns, telephone calls and presentations.
The Russell Bedford brand is actively promoted internationally, both on and offline, including via our website which also links to member firms' own websites. In terms of marketing tools, the central office is responsible for producing brochures, directories, and magazines. Regular network communication is another key area of responsibility for the central team and this is administered via regular news posts, newsletters, social media activity and through maintaining a members-only intranet with regular updates and relevant content.