Morgan McKinley is partnering with a client to hire a Regional Brand Manager This regional role focuses on adapting regional brand strategy into locally relevant executions, working closely with regional stakeholders, distributors, and agency partners across Southeast Asia.

Key Responsibilities:

• Lead regional brand planning and operational deployment across regional markets
• Drive 360 launch strategy and campaign execution across retail, media, ATL and BTL touchpoints
• Partner with local markets, distributors and internal teams to ensure launch readiness and execution excellence
• Manage A&P planning, launch phasing, forecasting and post-launch performance reviews
• Work closely with Sales on retailer presentations, trade programmes and key account initiatives
• Analyse market performance, pricing, consumer engagement and campaign effectiveness to identify optimisation opportunities

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