Become a Product Owner leading digital strategies at CIBC in Toronto. Drive innovative client acquisition through integrated marketing and agile leadership in a hybrid model.
In the role of Senior Director, Product Owner, you will play a pivotal part in CIBC’s Personal and Business Banking team. Focus on enhancing digital acquisition strategies for Chequing and bundled products while managing an agile team. You'll design high-impact marketing plans that resonate across various digital channels, ensuring optimal client engagement and growth.
Key Responsibilities:
• Direct an agile squad for Chequing product strategies
• Create comprehensive digital marketing initiatives
• Drive campaigns that promote profitability and brand engagement
• Encourage a culture of continuous improvement
• Assess digital performance to refine messaging and increase volume
Requirements:
• Strong proficiency in digital media advertising
• Expertise in social media acquisition strat...