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Product Marketing Specialist

ASSA ABLOY | Indonesia, Indonesia | Posted June 22, 2026

Position Overview

Job Purpose:

To define and manage the full product portfolio (mechanical & digital) across all market segments in Indonesia—General Trade, Modern Outlet, E-Commerce, Residential, and Commercial Projects—throughout the complete product lifecycle. The key success metric is a well-segmented and well accepted, non-overlapping product portfolio that enables profitable growth.

Key Responsibilities:


1. Product Portfolio Strategy & Segment Alignment

  • Define Indonesia-specific product strategy and segmentation for each channel (GT, MT, E-Commerce, Residential, Commercial).

  • Ensure no product overlap or internal competition between channels.

  • Propose additions, improvements, and rationalization (phasing out) to optimize the product range.

  • Work closely with sales and targeted customers to validate market fit.

    • 2. Product Lifecycle Management

  • Manage the product lifecycle end-to-end:...

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