Responsibilities

• Create and implement a product marketing strategy that ensures our products remain competitive and innovative, contributing to the growth of our business and meeting the needs of our clients.
• Engage with product suppliers and manage relationships with all product suppliers in conjunction with the product team.
• Maintain all current product platforms by identifying shortfalls and introducing new features and solutions.
• Identify new innovations, promotions/competitions, and ways to market the product and grow revenues.
• Ensure enhancement of the product(s) and improve functionality for the end users of these applications.
• Perform and interpret competitor analysis reporting and market research to optimize marketing strategies and improve results.
• Project lead product testing before releasing to the live environment in consultation with the product team.
• Have market awareness and stro...