This role is responsible for managing the credit cards acquisitions and product programs at Mashreq across the customer life cycle (product development, acquisition, early account management, life cycle management, product profitability, product maintenance). The objective of the role is to achieve sustainable growth in business volumes, revenues and net profits through developing attractive & sustainable products, optimizing credit cards acquisition, and running innovative portfolio and lifecycle programs.

Key Result Areas

• Design, develop and maintain attractive and sustainable card products that drive customer acquisition and sustainable card usage – proposition, target customer segments, financial viability, market positioning & launch strategies, implementation roadmaps, sales strategy and BAU maintenance
• Continually explore potential co-brand and other product partnerships in the market, prepare business case pitch decks along with detailed ...