Responsibilities

• Ability to set the necessary marketing strategy for creating required push and pull in the market to enhance the presence of the company brand.
• Continuously evaluates sales data and information including competitive brands information and monitors own brand performance versus competition.
• New brand launches based on the overall business focus & strategy
• Knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people and resources.
• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Knowledge of ethical marketing.
• Knowledge of launching new products, increasing product portfolios.

KEY RESULT AREAS:

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