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Principal, Digital Innovation/BD

Nike | Shanghai, China | Posted June 20, 2026

Position Overview

**Job Purpose:**

Assess and incubate new revenue stream, new strategic capabilities and new GTM model that are value accretive to consumers, Nike and digital partners.

**Key Responsibilities:**

+ Drive assessment and alignment of long-term growth opportunities for Nike: e.g., next gen of digital, consumer-centric opportunities.
+ Identify and incubate new strategic capabilities: e.g., AI.
+ Lead cross-functional collaboration to activate strategy: e.g., incubate new consumer/sport experience via innovative way of working.
+ Lead PMO of critical forward-looking marketplace projects to facilitate alignment, track progress, build process, debottleneck operation and drive changes.

**Requirements:**

+ Master’s / bachelor’s degree
+ Strategic thinking & entrepreneur mindset, willing to explore and create
+ 7+ years of work experience in Consumer Goods / Retail / Consulting industry
+ Fluent oral & written communication in both En...

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