The ideal candidate is strategic, media-savvy, and capable of leading client communications while overseeing internal execution.

Key Responsibilities:

Own PR Strategy for Key Clients

Build the PR strategy from scratch for campaigns. Define: Target media list (Tier 1, Tier 2, vertical press); Key messaging pillars; Press calendar; Launch timing and rollout phases.

• Align PR plan with client business goals (awareness, positioning, credibility, etc.).
• Adjust strategy based on media feedback and campaign performance.
• Lead English and Arabic Media Relations.
• Personally handle top-tier English and Arabic media outreach.
• Maintain and grow relationships with: Editors, Journalists, Columnists, Business & lifestyle reporters.

Secure interviews, features, and commentary opportunities. Handle sensitive or high-stakes media ...