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Platform Activation Manager

The LEGO Group | Shanghai, China | Posted June 03, 2026

Position Overview

Job Description

To support business long-term growth, we need a channel marketing lead, who is responsible for both on strategic level as well as on tactical and operational level.

The key objective of the role is to further develop the joint sales and marketing partnership with customers. This role requires comprehensive understanding of eCom business, great skills of portfolio and campaign planning and executions. It also requires strong leadership to lead a professional team.

Core Responsibilities:

  • Collaborate closely with the Performance Marketing, Assortment Planning, and Marketing teams as well as various platforms.
  • Work with cross-functional teams and platforms to drive on-site campaigns, investments, key KPIs, and landing.
  • Manage stakeholders in the responsible area to ensure a clear rollout and execution of marketing channel strategies.
  • Impl...

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