The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description:
Key responsibilities:
Focuses on day-to-day executionProvides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staffLiaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betasInterprets performance reports to provide actionable insights and analysis to meet campaign objectivesGenerates campaign reports and is responsible for pacing, QA and trafficking