Primary ObjectiveWe are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization, conversion improvement, and campaign performance. This is NOT a branding-only role; it is a performance-driven, revenue-focused role.

Key Responsibilities

Lead Generation & Campaigns

Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.).

• Manage and optimize paid campaigns: Google Ads Search, Display (mandatory), and Meta Ads (Facebook, Instagram).
• Build high-converting landing pages for each program.

Landing Pages & Funnels

Create and optimize high-converting landing pages for each key course. Build complete marketing funnels with ad, landing page, lead form, follow-up, and conversion stages.

• Conduct A/B testing of headlines, CTAs, and layouts to ensure conversion-focused, clear, persuasive, and sales-driven pages.