Key Responsibilities:

• Plan, execute, and optimise performance marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Must have hands-on experience in lead generation campaigns and managing performance marketing for e-commerce brands, with a strong understanding of conversion funnels, ROAS, and customer acquisition strategies.
• Develop and manage PPC campaigns, ensuring ROI and KPI targets are met.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
• Analyse campaign data to generate actionable insights and prepare performance reports.
• Collaborate with creative and content teams to ensure ad copies, visuals, and landing pages are optimised for conversion.
• Stay updated on the latest trends and technologies in digital marketing, including algorithm changes and new platform features.
• Manage budgets effectively to ma...