We're looking for a hands-on Paid Media Specialist with 3-5 years of experience running performance campaigns across LinkedIn, Google, and Meta for B2B SaaS products.

This is a project-based engagement with the potential to become a long-term retainer based on results.

The assignment

Lead generation campaign for a self-serve B2B SaaS product. Success is measured by free trial signups and paid conversion at day 30- not impressions, not MQLs.

The buyer is technical. The product sells itself once they're in. Your job is to get the right people to the door.

What you'll own

• Campaign strategy and full setup across LinkedIn Ads (primary), with Google and/or Meta as supporting channels
• Audience targeting and segmentation for technical buyer profiles
• Conversion tracking, end-to-end
• Optimisation throughout the campaign window
• Reporting tied to trial signups and day-30 conversion