JOB SUMMARY

The Manager, Paid Media Labs is responsible for owning and operating key components of Choice Hotels’ Media Labs measurement, innovation, and data infrastructure, enabling scalable execution, learning, and optimization across paid media initiatives. Operating under limited supervision, this role independently manages moderately complex projects across measurement readiness, ad tech enablement, audience activation, commercial mix modeling data operations, and reporting standardization. The Manager acts as a day‑to‑day owner of defined operational domains, proactively identifying risks, resolving issues, and making recommendations that influence departmental execution and priorities. The role partners closely with Analytics, Finance, agencies, internal stakeholders, and technology vendors, serving as a reliable operational and subject matter resource within Media Labs. This role operates horizontally, supporting key paid media initiatives and segment teams.

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