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Paid Digital Acquisitions Director

Wells Fargo | IRVING, United States | Posted June 18, 2026

Position Overview

Wells Fargo is seeking a Head of Paid Digital Acquisitions as a Product Management Director to lead and scale customer growth across paid digital marketing channels for the Branded Credit Card business. This role will play a critical leadership position in defining and executing paid acquisition strategies that drive responsible growth, improve customer conversion, and strengthen full-funnel marketing performance. The role will oversee a growing team and partner closely with Marketing, Credit, Analytics, Finance, and Product to deliver customer-led acquisition journeys and maximize return on investment across paid channels.

**In this role, you will:**

+ Define and execute the strategy, vision, and roadmap for paid digital acquisition channels, driving growth, efficiency, and competitive advantage
+ Lead development of customer-led acquisition journeys across paid digital channels, ensuring cohesive experiences from awareness through conversion
+ Own performance ...

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