**Key Responsibilities**

**Develop new p** **roduct** **s** **trategy** **aligned with business strategy**

· Translate consumer insights, market trends, and competitive analysis into robust product concepts and formulation briefs.

· Lead the alignment with sales, marketing and finance to ensure the new product idea is sizable and meaningful to business.

· Collaborate with marketing to develop product name, product claims and label design etc.

**Good management of NPD project, on time delivery with high quality**

· Own the NPD stage-gate process, managing critical paths from concept to launch.

· Coordinate cross-functional teams (Regulatory, Quality, Supply Chain, Packaging, Marketing) to ensure seamless execution and on time delivery.

· Proactively identify and mitigate project risks related to raw material availability, formulation challenges, or regulatory changes.

· Ensure all process comply with ...