National Sales Manager – General Trade (FMCG)
Location: Mumbai

Role Overview

We are looking for a dynamic National Sales Manager – General Trade (NSM-GT) to drive aggressive and profitable growth across distribution, sales, and trade marketing for consumer products in India.

This role will lead a large sales organization, drive business strategy, and build strong market understanding in the FMCG segment.

Key Responsibilities

• Drive national & zonal sales targets (distribution, profitability, merchandising, receivables, new product targets)
• Develop and scale General Trade channels & market expansion strategies
• Lead business performance analysis & reporting across regions and channels
• Manage pricing strategy & trade margins
• Define and execute OGSM & customer plans in collaboration with marketing