Responsibilities

• Develop campaign plans based on client goals, target audiences, and budget allocations
• Build, launch, and manage paid advertising campaigns primarily across Meta platforms
• Monitor campaign performance daily and make data‑driven optimization decisions
• Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality
• Scale successful campaigns while maintaining efficiency and profitability
• Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences
• Troubleshoot tracking, attribution, conversion, and pixel‑related issues
• Present campaign performance insights and recommendations to internal stakeholders and clients

Requirements

• 5+ years of experience managing paid media campaigns
• Hands‑on expertise with Meta Ads Manager and paid social advertising
• Proven experience scaling lead generatio...