Key Responsibilities

• Develop, execute, and manage merchant communication campaigns (email, SMS, in-app)
• Ensure consistency and clarity of messaging across all merchant touchpoints
• Segment merchants and tailor communications based on lifecycle, performance, or needs
• Partner with operations, marketing, and product teams to align messaging strategies
• Track and analyze communication performance (open rates, CTR, engagement, etc.)
• Continuously optimize messaging content, timing, and channels
• Manage communication calendars and ensure timely delivery of key updates
• Support crisis or urgent communications when needed
• Maintain and update communication templates and playbooks

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field
• 2–4 years of experience in communications, CRM, marketing operations, or similar roles