Team Introduction

The Measurement Center of Excellence (CoE) team is a newly created function within Measurement, responsible for interpreting and understanding the impact and business outcomes driven by advertising on our platforms. The team works with advertisers to optimise their activity, build meaningful connections, and drive behaviour change and business results. TikTok seeks a full‑time Measurement Performance CoE Lead to work with business leaders across the region, building programs and delivering performance‑advertising solutions. The candidate will partner closely with regional measurement leaders, product leaders, and sales leaders to grow the business, optimise ad performance, and shape measurement strategy.

Responsibilities

Analyze and interpret data to inform measurement strategies, optimise ad campaigns, and improve ROI, working with performance‑focused industry verticals. Build measurement programs that influence the regional measurem...