Join Geotab as a Marketing Operations Manager, where strategic vision meets hands-on execution in lead management. This role is pivotal for operational success between marketing and sales teams.
You will be responsible for creating and managing lead scoring frameworks, establishing processes that enhance collaboration, and ensuring high data quality standards. Your insights from working in a SaaS environment will drive continuous improvement and optimize marketing performance.
Key Responsibilities:
• Collaborate on lead management and scoring models
• Refine data hygiene and compliance standards
• Drive reporting and dashboards for insights
• Ensure effective lead routing and attribution
• Stay updated on marketing technology trends
Requirements:
• 7+ years in a related role, preferably in B2B tech
• Strong skills in Marketo and Salesforce integration
• Familiarity with LeanData and 6sense platforms
• Data-driven with excellent stakeholder communicat...