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POSITION SUMMARY
Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Brand Owner to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.
Responsibilities
Brand Management
Lead the development of brand strategies to optimize the business, including brand/business plan and LRF, and lifecycle management
Lead the AD growth initiatives
Cross-functional AD leadership – across Field Force, medical, legal, regulatory, etc to get alignment
Interface with WWT to gain support
Forecast brand performance and track progress towards target
Prepare report for internal communication...