Job Description:

The Marketing Manager leads our overall marketing strategy, driving both owner acquisition and guest demand as we expand to new markets. This role combines strategic oversight with hands-on execution — a player/coach who builds scalable marketing programs, manages creative output, and ensures our brand is strong across every channel.

Key Responsibilities:

• Develop and execute marketing strategies for owner acquisition, brand awareness, and direct bookings.
• Manage a small in-house and external marketing team, including the Content Creator and contractors.
• Plan and oversee campaigns across social media, email, paid ads, and partnerships.
• Track performance metrics (engagement, conversion, ROI) and adjust campaigns accordingly.
• Build and refine processes and automations to scale marketing efficiently across multiple locations.
• Collaborate cross-functionally to ensure consist...