Marketing Manager

This role reports directly to the Marketing Director and leads a team of two.

Responsibilitie

s
Full brand ownership across strategy, innovation, planning, consumer communications, and performance management for this brand in Canad

a.Lead long‑term brand strategy and annual plannin

g.Translate deep consumer and market insights into strategies that drive demand, share growth, and commercial results. Partner closely with Sales, Customer Development, Finance, R&D, and Supply Chai

n.Oversee all Equity & Activation initiatives, including communications, programming, media strategy, packaging, and brand‑building campaigns from briefing through executio

n.Lead the innovation pipeline, including strategy development and oversight of commercial executio

n.Manage budget, maximizing ROI and making strategic trade‑offs to fuel growt

h.Lead agency partners to deliver world‑class consumer...