Strategy & Planning

Develop and execute the retail marketing strategy aligned to commercial and brand objectives

Plan and manage annual and seasonal marketing calendars across all channels

Drive customer acquisition, retention, and footfall growth across physical stores and online platforms

Align marketing initiatives with merchandising, buying, and sales teams

Campaign Management

Lead end-to-end execution of retail marketing campaigns (promotions, launches, sales, brand initiatives)

Manage ATL, BTL, and digital campaigns to drive traffic and conversion

Coordinate in-store activations, POS, visual merchandising support, and experiential marketing

Ensure consistent brand messaging across all customer touchpoints

Digital & Performance Marketing

Oversee digital channels including paid media, social media, email marketing, and website content

Analyse campaign performa...