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Role Overview
The Marketing Manager – Offline Marketing will be responsible for driving brand visibility, community engagement, and sales growth through events, experiential marketing, dealer activations, partnerships, and trade marketing initiatives. The role will focus entirely on offline channels and building strong relationships within the motorcycle community.
Key Responsibilities
1. Events and Experiential Marketing
· Plan and execute participation in motorcycle events, rallies, track days, exhibitions, and lifestyle expos such as India Bike Week and Rider Mania.
· Organize brand launches, demo rides, product showcases, and rider engagement programs.
· Develop experiential campaigns that drive brand awareness and sales.