Overview

The Marketing Manager will be responsible for developing, leading, and executing strategic marketing initiatives to drive brand growth, market share, and consumer engagement for the company’s household care product portfolio. This role covers both above-the-line (ATL) and below-the-line (BTL) marketing activities, including brand development, product management, promotions, pricing strategy, market research, and advertising campaigns. The Marketing Manager will work closely with Sales, Trade Marketing, and Product Development teams to achieve business objectives and strengthen market presence.

Responsibilities

• Lead the development and implementation of comprehensive marketing plans and brand strategies for household care products, aligned with company objectives and market trends.
• Manage end-to-end brand and product lifecycle activities, including product launches, packaging development, pricing strategies, and promotional campaigns...