KEY RESPONSIBILITIES

• Develop, execute, and oversee strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.
• Lead and manage the marketing team, ensuring all projects are aligned with company objectives and delivered on time.
• Identify market trends, customer insights, and competitor strategies to refine marketing efforts.
• Oversee multi-channel marketing campaigns, including social media, email, paid ads, affiliate marketing, content, and partnerships.
• Coordinate with the affiliate marketing team to integrate partner communications into ongoing campaigns and produce content that supports partner success and long‑term program scalability.
• Work closely with developers to ensure marketing‑related product updates, website changes, and landing pages align with business goals.
• Collaborate with copywriting and design teams to develop effective strategies and promotional materials.