As Marketing Manager, you’ll be the person every department comes to.
  
Sales have an idea.
Product have an idea.
Operations have an idea.
Senior leadership have an idea.
  
And everybody wants marketing involved.
The easy option is to say yes.
The Marketing Manager they’re looking for won’t.
  
As Marketing Manager, you’ll be the strategic link between marketing and the wider business.
You’ll spend time with department heads understanding what they’re trying to achieve, helping shape projects, planning campaigns and making sure the marketing strategy supports the wider business objectives.
  
But you’ll also be the person asking the difficult questions.
Is that the right audience?
Is that the right channel?
Does that message actually reflect the brand?
Is that really the best use of the marketing budget?
  
Because as Marketing Manager, your job isn’t to take orders and turn them into campaigns.
It’s ...