RESPONSIBILITIES
Brand Strategy & Integrated Marketing Campaigns
Lead and execute the annual brand strategy and marketing plan aligned with MIMV's business objectives and regional brand guidelines.Define brand positioning, message architecture and tone of voice of the Company and ensure brand consistency and compliance across all communications, materials, and touchpoints.Develop and manage integrated marketing campaigns and activities of mutual funds aligning with the business objectives of MIMV, supporting investment-linked products, and other investment solutions including product launches, thematic investments and always on activities/ contents.Develop campaign briefs, target audience, channel mix ratio, budget allocation and KPI. Measure effectiveness of marketing campaigns against KPIs.Partner with regional teams to localize global campaigns effectively for the Vietnamese market.Marketing materials produ...