Job Description
Reporting directly to the Head of EMEA Marketing, you’ll be responsible for the following tasks:
- Sales marketing & communications:
- Define & execute the appropriate lead generation campaigns and channels to address the above-mentioned topics (social media, PR, videos, business case) and analyze their impacts (ROI, KPI etc.) in order to be shared with stakeholders
- Support local sales teams and partners with presentations and pitches dedicated to DACH audience. Localize in German corporate + product presentations designed at Group level (in English).
- Events
- Define and lay out the yearly event plan in DACH in coordination with sales ans partners : identifying major events (tradeshow, conferences, partners events…)
- Set targets (# of leads, opportunities, revenue generated) linked to the shows and review impact and ROI of shows
- Manage eve...