Responsibilities

• Development of Marketing Materials: Create and manage all marketing assets used for in-store communication across both brick-and-mortar and digital environments
• Visual Communication: Oversee the production of all visual communication tools, including photos, PR imagery, advertising visuals, and related content
• Guidelines and Performance Tracking: Develop comprehensive guidelines and measurement tools to ensure continuous improvement in marketing execution
• Licensor Coordination: Collaborate closely with the licensor to fully leverage communication and marketing opportunities provided by the master brand
• Go‑to‑Market (GTM) and 360° Campaigns: Support the development and execution of GTM strategies and integrated 360° marketing plans, partnering with key markets to define and implement local marketing strategies
• Media Planning: Contribute to the planning and coordination of media activities to ensure optimal...