Your Role We are looking for an enthusiastic and results‑driven Marketing Leader who will oversee the building, planning and execution of Home Consumer (B2C) Marketing strategies for the UAE market.
Your Impact - Develop and locally execute the global brand strategy for the Home Consumer marketing segment, aligned with business objectives.
- Define the customer segmentation and positioning strategy.
- Manage performance marketing campaigns (Google Ads, Meta, programmatic ads).
- Oversee SEO/SEM, paid media, and content marketing to drive traffic and conversion.
- Optimize e‑commerce sales funnel, customer journey, and UI/UX experience.
- Leverage email marketing & CRM automation for customer retention.
- Develop compelling brand messaging and storytelling across all touchpoints.
- Oversee the creation of content marketing (blogs, videos, influencer partnerships).
- Align campaigns with the br...