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APBA TG Human Resource Pte Ltd | singapore,, Singapore | Posted June 16, 2026
Position Overview
Job Responsibilities:
The Marketing Executive will develop and execute integrated marketing plans to promote events and drive attendance, exhibitor participation, and sponsorship sales.Collaborate with internal teams to create compelling marketing collateral, including email campaigns, social media content, and website updates.Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the events industry.Manage digital marketing initiatives, including SEO/SEM, email marketing, social media advertising, and content marketing to enhance brand visibility and reach target audiences.Analyze marketing performance metrics and KPIs to evaluate campaign effectiveness and optimize strategies for maximum ROI.Cultivate and maintain relationships with media partners, industry influencers, and key stakeholders to enhance event visibility and coverage.Coordinate with external vendors a...