Job Accountabilities and KPI

• Ontime implementation of over 200 campaigns
• To manage all marketing channels effectively within a budget and under time constraints
• Include content and social media in your campaign planning
• Building relevant and appropriate creativity into campaigns wherever possible
• Timely completion of final event analysis
• Number of leads monitored and reported weekly
• Email KPIs such as OR CTR
• Website bookings
• Revenue

Key Responsibilities

• Planning, budgeting and implementing effective training marketing campaigns
• Full responsibility to leverage the marketing mix for omnichannel campaigns; with a focus on the performance of digital channels (including web marketing, database email, social media, display and PPC advertising campaigns)
• Design impactful demand‑generation campaigns through all online and offline channels