SUMMARY:
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POSITION INFO:
JOB DESCRIPTION Marketing Data Analyst Purpose of the Role A leading organisation is seeking a data-driven and commercially minded Marketing Data Analyst to support strategic decision-making across its portfolio of brands. This is a newly created role focused on transforming complex customer, loyalty, campaign, media, and product data into clear, actionable insights that drive growth and optimise marketing performance. The successful candidate will play a key role in customer segmentation, loyalty analytics, campaign effectiveness, and media spend optimisation , while also contributing to predictive modelling and forecasting initiatives . Working closely with marketing, data, and innovation teams, this individual will help shape data-led strategies that enhance customer experience, improve ROI, and unlock new business opportunities. Key Responsibilities Loyalty Programme Analytics Analyse customer behaviour including sig...