KEY RESPONSIBILITIES
Local Market Intelligence & Insights
Purpose: Give Head Office a clear, real-time view of the Cape Town market.
- Track competitor promotions and marketing activity.
- Share insights on customer behaviour, local trends, and regional opportunities.
- Report on the performance of local campaigns and customer engagement.
- Identify opportunities for collaborations, events, and community partnerships.
Brand Consistency & Compliance
Purpose: Ensure the branch reflects the brand accurately and consistently.
- Check that all in-store and digital materials follow brand guidelines.
- Maintain alignment with Head Office marketing standards.
- Verify that promotional pricing, messaging, and signage are correct and up to date.
Store Marketing Coordination
Purpose: Strengthen communication between the branch and Head Office.