RESPONSIBILITIES
-Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)

-Design and implement successful marketing campaigns

-Set up tracking systems for online marketing activities

-Track progress with Marketing Managers and/or Marketing Specialists

-Identify and analyze competitors

-Prepare reports by collecting and analyzing sales data

-Collaborate with the design department to produce promotional materials

-Craft clear product marketing copy

-Organize promotional activities for new products/services

-Prepare (monthly, quarterly and annual) forecasts





REQUIREMENTS AND SKILLS

-Proven work experience as a Marketing Coordinator, Marketing Officer or similar role

Knowledge of traditional and digital marketing tools

-Experience with research methods using data analytics software

-Expertise with SEO/SEM campaigns