Overview

The Marketing & Communications Director is a strategic leader responsible for defining and executing the end-to-end marketing vision that drives sustainable growth, customer acquisition, and competitive positioning for GM Financial Mexico. This role partners closely with executive leadership (GM Financial and General Motors Mexico) to shape commercial strategy, optimize product and pricing frameworks, and deliver integrated, data-driven marketing initiatives across channels.

Responsibilities

• Define and lead the marketing and communications strategy aligned with GM Financial's business objectives, ensuring strong integration with GM Mexico and dealer network priorities.
• Shape commercial performance levers by influencing pricing, product design, incentives, and go-to-market strategies to maximize volume, profitability, and portfolio quality.
• Drive enterprise CRM and customer lifecycle strategy, leveraging advanced analytics a...