Marketing Analyst (DO - - FTMAEC)

About the job Marketing Analyst (DO - - FTMAEC)

Tasks required

• Analyze customer purchase behavior across platforms like Klaviyo, Meta (Facebook), Google Analytics, and Shopify.
• Provide insights into customer segmentation, identifying key demographics, purchasing patterns, and customer lifetime value.
• Work with the marketing team to develop targeted campaigns based on customer insights.
• Create detailed reports and dashboards that present customer trends, purchasing habits, and engagement metrics.
• Collaborate with cross-functional teams to support marketing strategies with data-driven recommendations.
• Measure and track the effectiveness of marketing campaigns and customer engagement efforts.
• Use customer data to support retention and loyalty strategies.
• Ensure accuracy and consistency in data across all marketing platforms.
• Other tasks as assig...