Position Overview
Job Summary:
We are seeking a Manager of Web Experience Strategy to drive the development and execution of digital experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing digital strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion. As a key member of the Digital Strategy team, you will support the execution of 2025 digital roadmap and help Client the foundation for 2026.
Job Responsibilities:
--Reporting to the Associate Director, Digital Experience Strategy, you will:
-Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
-Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development
-Define strategic bu...