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Manager Sales Planning & Analytics GKA, SEA

Adidas | Kuala Lumpur, Malaysia | Posted June 16, 2026

Position Overview

Role: Manager Sales Planning & Analytics GKA, SEA


Purpose & Overall Relevance for the Organization:


This is a regional adidas SEA role responsible for delivering high-quality sales planning, forecasting and business analytics for Global Key Accounts across Southeast Asia.


The role provides the commercial intelligence that enables adidas to optimise sell-in, sell-out and in-season trading decisions, supporting Key Account Management and SEA leadership with fact-based insight and forward-looking analysis.


The Manager operates as the analytical engine of the Wholesale Planning & Operations function.

Key Responsibilities:


1. Sell-In & Sell-Out Planning

  • Build and maintain SEA-level sell-in and sell-out forecasts by account, category, franchise and season.

  • Develop phasing, laddering and scenario plans based on historical performance, GTM calendars and current trends.

  • Track perfor...
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