Role Overview

If you are looking to excel and make a difference, take a closer look at us… Drive growth of our Sole Proprietors digital acquisition and manage customer lifecycle engagement. This role is responsible for architecting strategic marketing initiatives that accelerate Sole Proprietors digital acquisition and orchestrate the end-to-end customer lifecycle engagement through the HLB Connect ecosystem, and contribute to the division's digital profitability and leadership.

Responsibilities

1. Digital User Acquisition & Engagement Design, launch, and manage comprehensive marketing campaigns and initiatives specifically aimed at: Driving digital Sole Proprietors acquisition through the bank's digital banking platforms; Increasing Sole Proprietors engagement by promoting the usage of services and features within these platforms; Develop and manage ongoing customer communications to raise awareness of the bank’s digital services / features and foster ...